Key Design NYC : SAP

I L L U S T R A T I O N S : SAP

SAP Global Branding refreshed the SAP brand.
Simple, easy, engaging, personal and authentic are the guiding principles.
To help the Branding Team ensure that these ideas resonate in every detail,
we applied the brand principles to a variety of projects.
We have been responsible for 70% of the illustrations and 50% of the pictograms.

SAP illustration banner design of Barcelona skyline photo in Spain

SAP CodeJam illustration of Lyon cityscape

SAP CODE JAM events feature illustrations of the skyline for each event location.

SAP CODEJAM illustrations are used for website advertisements.

Sample of SAP pictograms, ranging from every day objects, helping hands to animals.

SAP TECH ED illustrations reflects the developers' experiences.

CONTACT
Key Design NYC key_is@yahoo.com

NEXT PROJECT >>